The Zero Retainer

Raising the stakes, together.

You've seen the post.
You're applying to be one of 2 brands OktoBuzz will work with over the next 6 months.
No agency fee. We get paid only when your sales grow.

This form takes about 5–10 minutes. (but take as much time as you need to get it right)

We read every answer ourselves. This isn't a lead-gen exercise: the quality of your answers (not just the numbers) decides who gets a call.

And the call will be with our founders Hemal and Neha.
So be specific, and be honest. If your situation is messy, say so. We'd rather work with a founder who's clear about what's broken than one who pretends everything is fine.

Baseline
2.5%
On your baseline (online) revenue, every month. This covers our cost of running the engine. Not where we make real money, it keeps the lights on while we build.
Growth, up to 2×
20%
Every rupee of monthly sales above your baseline, up to the point where we've doubled your revenue.
Scale: beyond 2×
25%
Once monthly sales cross twice the baseline. Getting a brand to 2.5× or 3× is genuinely harder and worth more.
The maths, in plain numbers
Say your online baseline is ₹5 lakh/month and we grow you to ₹12.5 lakh:
Base fee  2.5% × ₹5L ₹12,500
Growth to 2×  20% × ₹5L ₹1,00,000
Beyond 2×  25% × ₹2.5L ₹62,500
OktoBuzz total  on a brand we've 2.5×'d ₹1.75L/mo

You go from ₹5 lakh to ₹12.5 lakh per month. We earn ₹1.75 lakh.

What we actually do: Performance marketing on Amazon, Flipkart and quick commerce. Campaign strategy, bid management, keyword & targeting optimisation, ACoS control, scaling. We run the ad engine on your existing listings.

We don't redo listings, create content, or build brand stores. Your listings need to already be good enough to convert. You pay platform ad spends directly. We never touch your money.

One honest note: you know your margins better than we ever will. If our fees don't leave you enough room, this format isn't for you, and that's completely fine.

Who's behind The Zero Retainer

We're industry specialists in turning clarity into commerce, ranked #14 on the Effie Index of India's most effective independent agencies.

We grew Hamleys 10× on e-commerce and drove 67% new-to-brand acquisition for Godrej Locks. We've spent a decade moving India's most demanding brands to the next level.

We are OktoBuzz, a brand and growth agency that's spent over ten years building momentum for brands like Westside, Godrej Locks, Citi India, Amazon Audible, Hamleys India, HarperCollins, Disney India, Forbes India, CNBC-TV18 and ACCA India, alongside a long list of celebrated authors including Amish Tripathi and Chetan Bhagat.

92.8% of our clients have been with us for at least three years. When a brand works with us, they always choose to stay.

Part 01 · Tell us what you've built

All about you & your brand.

Quick facts. We'll get to the harder questions in a minute.

01
Please fill in all four fields to continue.
02

Drop the website and your main platform links. We'll spend 30 seconds looking before we read your answers, make it easy for us.

Amazon
Flipkart
Blinkit
Please add a single product URL
Zepto
Please add a single product URL
Instamart
Please add a single product URL
Other
Please enter your brand name and at least one platform URL (Amazon, Flipkart, or Quick Commerce).
03

"Premium ghee for North Indian families who cook every day" beats "premium dairy products in the wellness segment."

0 / 200
This one's important. Give us one sharp line.

Stuck somewhere? Reach out at growth@oktobuzz.com

Part 02 · Name a number

Where you are today.

Ranges are fine. No screenshots required… yet.

04

This helps us understand the scale, growth opportunity and scope of your business.

Please select one option.
05
Please select one option.
06
Please select one option.
07
Please select one option.

Stuck somewhere? Reach out at growth@oktobuzz.com

Part 03 · Deeper dive in platforms

Where you are today.

Ranges are fine. Fill in what you can for each platform you're active on.

Platform Platform Presence Fulfilment Account Health A+ Content / Rich Page Avg Ratings Listed SKUs SKUs on Ads Ad Performance
Fill in platform URLs on the previous page and they will appear here automatically.

Swipe right to fill all the details

Please fill in all dropdowns in the table before continuing.
Please go back and fill in at least one platform URL in Part 1.

Stuck somewhere? Reach out at growth@oktobuzz.com

Part 04 · The deciding questions

Tell us how you think & feel.

Two questions. Honest answers travel further than polished ones.

08

Answer in one sentence.

0 / 300
Please share your vision in one sentence.
09

Answer in one sentence.

0 / 300
Please answer in one sentence.

Stuck somewhere? Reach out at growth@oktobuzz.com

Part 04 · The fine print

A few things before it's done.

Almost there. These are the practical checks.

11

If you can't honestly tick all four, you're not the right brand for this format, and that's okay. There are other ways we could work together.

Please tick all four commitments to continue.
12

A constraint, a context, or a question you'd like us to answer before we talk.

0 / 400
13

Max 300 characters. Make it land.

0 / 300
Leave us with one great line.

Stuck somewhere? Reach out at growth@oktobuzz.com

Thank you for your entry.

OktoBuzz · The Zero Retainer